Ethos Farm Advances Soft-Skill and Role-Based Training Across Continents With Articulate 360

El desafío

Ethos Farm needed to accelerate course creation without sacrificing quality or creativity

The learning and development team at Ethos Farm creates custom content for over 500 learners spanning multiple sectors, including retail, commercial aviation, travel, and more. Most of their audience works in customer service, guest experiences, sales, and travel retail, and require soft-skill and role-based training.

One common challenge Ethos Farm faces with new clients is e-learning hesitation. “A lot of our clients start only wanting in-person classroom training or PDFs that you can’t track,” explains Tara Welsh, Instructional Design Manager. To help these clients make the e-learning switch, Welsh requires a tool that enables her to build engaging content examples rapidly.

Ethos Farm también crea una gran cantidad de capacitación promocional: capacita a los equipos sobre campañas de ventas a corto plazo, lanzamientos de nuevos productos y ofertas de temporada para impulsar las ventas inmediatas y la participación del cliente. “El contenido promocional tiene una vida útil corta de solo unas pocas semanas, por lo que necesitamos lanzar la capacitación rápidamente”, explica Welsh. Aún así, rápido no significa soso o genérico. “Todos nuestros cursos están diseñados a medida”, afirma Tom Harte, responsable de diseño y desarrollo de e-learning. “Estamos creando cursos de aprendizaje rápido, así como cursos de capacitación más largos y técnicos que incorporan texto, imágenes, gráficos personalizados, voces en off, videos y automatizaciones”.

To meet their complex needs, the creators at Ethos Farm require an easy-to-use, versatile tool—one that enables them to quickly build custom training that’s interactive, engaging, and, ultimately, effective.

The Answer

With Articulate 360, Ethos Farm rapidly creates interactive, one-of-a-kind training

Ethos Farm has long used Articulate 360 to meet its goals. For Welsh, Rise is ideal for building attention-grabbing content examples and short shelf-life promotional courses. “One thing I love about Rise is how quickly you can develop great-looking training,” shares Welsh. “I can go into Rise and, within an hour, have something clients can react to and experience.” Even for longer soft-skill and role-based training courses, Welsh usually creates outlines directly within Rise—and often builds follow-up microlearning courses, quizzes, and real-world practice activities with scenario blocks.

For more technical or complex training, Ethos Farm opts for Storyline. “I love Storyline because it’s fully customizable with no real limitations. You can create whatever you imagine,” says Harte. One such example is a dynamic conveyor belt game that Harte created for airport training. “Each luggage item goes through the conveyor belt and gets scanned by the x-ray,” explains Harte. Once the luggage is scanned, it’s up to the learner to answer questions and push the luggage through.

The Ethos Farm team also takes full advantage of Review, the collaborative feedback tool included with Articulate 360. “I don’t know what I’d do without Review. It makes collecting feedback and pulling up previous versions so much easier,” says Welsh. “And for Storyline, it’s great that Review is in the app, so you don’t have to go online to see the comments,” adds Harte.

Liberando el potencial humano

Ethos Farm excites clients, engages learners, and elevates creators with Articulate 360

Today, Ethos Farm delivers top-tier training solutions, exceeding client expectations and driving learner success. “I have clients that once only wanted things in person, but thanks to the Rise courses that I’ve created for them, they’re now launching digital training and wanting more of it,” shares Welsh. Individual learners are also more engaged. “Compared to their traditional training routes, the number of people completing courses is up significantly,” says Harte.

Course creators are reaping the benefits as well. “When I began using Storyline, the UI was already so familiar. It almost felt like I wasn’t starting something new,” shares Harte. “And I can pick up and use Rise straight away without any learning curve.” Plus, those who want to hone their craft feel more empowered. “Most instructional designers and developers are self-taught,” explains Welsh. “So what’s great about Articulate is that you can use the Training tab to watch quick videos or go into E-Learning Heroes and build your know-how.”

“As a developer, I always want each project to be better than the one before,” says Harte. With Articulate 360, the instructional designers and developers at Ethos Farm are living up to that ideal—ensuring that every creator and learner unlocks their own limitless growth potential.

Articulate 360 enables Ethos Farm to seamlessly integrate its values into every project, fostering a culture of continuous improvement and engagement for learners and course creators alike.