Supergoop! Creates Skincare Experts Around the World With Rise 360 and Articulate 360
Equipping reps with knowledge about sunscreen-fortified products
5-star
de calificación obtenida por representantes externos de servicio al cliente
Supergoop! is a prestige skincare company on a mission: to make it easy to protect your skin with high-quality sunscreen-fortified products. Selling direct to consumer and carried at major retailers worldwide, Supergoop! needed an effective, scalable way to train employees and partners on their products. This meant looking for a platform that makes it as easy to create training as it is to reach learners, both internally and externally, and they found it with Articulate.
El desafío
Supergoop! needed a scalable way to train employees and partners on their products
- Supergoop! needed to adapt its traditional beauty training—which was intensive, costly, and involved classroom-based role playing—to engaging online courses that would be accessible to learners on-demand.
- Necesitaban crear una capacitación breve para mantener a los vendedores al día sobre los lanzamientos de productos, las novedades de la compañía y las tendencias de belleza relevantes, al mismo tiempo que se adaptaban a las diversas necesidades de capacitación de alumnado interno y externo.
- With retail partners located across the globe, Supergoop! wanted a way to easily educate them with learning that plays seamlessly in their LMSs. They aimed to support international expansion and rapid growth with effective virtual onboarding and training.
The Answer
Usando Articulate 360, Supergoop! distribuyó contenido a los miembros del equipo en todo el mundo.
Supergoop! first heard about Articulate from its retail partner, Sephora. The beauty giant uses Articulate 360 to create online courses for its own training needs. Supergoop! wanted to mimic the design and quality of Sephora’s training and ensure that content looked great when distributed through their learning management system (LMS). Each of Sephora’s beauty advisors are critical to Supergoop!’s sales, so keeping these partners current on product benefits and new releases was a must.
El equipo de ventas de Supergoop! comenzó a usar los productos de Articulate para crear y distribuir contenido rápidamente al personal y los socios minoristas de Supergoop!, como Sephora. Cuando la compañía se expandió a la región Asia-Pacífico (APAC), Supergoop! necesitaba una forma sencilla de conectar a estos nuevos socios. “No teníamos otra manera de llevar el contenido a la región APAC”, dice Amber Weinfurtner, vicepresidenta sénior de ventas de Supergoop!. “Sabíamos que teníamos que adoptar el sistema de inmediato”.
Beyond sales training, Supergoop! used Articulate products to quickly create virtual onboarding during a period of rapid growth and to revamp its customer service and product training. Their efforts have paid off with improved customer satisfaction. After completing training created and delivered with Articulate products, outside customer service representatives went from earning a 2.5-star rating to a 5-star rating. And better customer service ratings can only mean one thing—happier customers buying more from Supergoop!
Liberando el potencial humano
Con una formación fácil de usar, Supergoop! promueve su misión de ofrecer protección solar limpia y consciente.
- Supergoop! reports that Articulate’s user-friendly system engages all learners, regardless of technical ability.
- Articulate makes it easy to create and distribute engaging learning content, whether to a partner’s LMS or directly to employees wherever they are—something Supergoop! finds helpful as it works with more tech-forward millennials and Gen Zers.
- Desde que implementamos la capacitación en línea, las calificaciones de los representantes de servicio al cliente externos mejoraron de 2,5 a 5 estrellas.
- Articulate ayudó a Supergoop!, con sede en EE. UU., a compartir contenido crítico con nuevos socios en Singapur, Tailandia y Malasia, manteniendo a todas las personas aprendiendo activamente y comprometidas durante la expansión.
- El flujo constante de capacitación nueva y de fácil digestión mantiene a los vendedores al día, ayudándolos a conectarse con la clientela para impulsar las ventas de Supergoop!
Con Articulate 360, Supergoop! brinda al personal y a los socios en todo el mundo conocimientos sobre sus productos fortificados con protector solar de alta calidad.
Los clientes y a las personas expertas del sector les encanta.
*Data provided by Supergoop!, 2022. This content is based on reported experiences from an actual customer and is provided solely for informational and illustrative purposes. In some cases, we have edited and reprinted feedback; however, in such cases, we did so only to shorten the text and not to edit the nature of the feedback provided. For confidentiality purposes, some information has been anonymized. This content is not intended as a promise or guarantee for any use by current or future customers. Results may vary substantially for each customer.
Articulate y Articulate 360 son marcas comerciales o marcas registradas en los Estados Unidos y otros países relevantes.
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